Google SEA & Performance Analyst

💻 Google SEA & Performance Analyst 📍 This role can be based in Utrecht, NL 💶 Competitive salary 🌍 International team | 🏡 Hybrid working | 🧠 Learning & career growth Dare to dream big at efficy Your mission is to maximize the impact and efficiency of efficy’s paid marketing efforts . You are the end-to-end owner of Google SEA , responsible for performance, structure, and ROI. In parallel, you act as a marketing performance analyst , analyzing paid campaigns across channels and turning data into insights that guide optimization, prioritization, and experimentation. You work closely with another performance-focused profile in the company, strengthening our ability to make consistent, data-driven marketing decisions . Efficy is Europe’s leading independent CRM provider, trusted by 13,500+ customers and 330,000+ users worldwide. We’re growing, and looking for a Google SEA & Performance Analyst to join our international marketing team. What’s in it for you? ✔️ Own and shape Google SEA performance at a leading European SaaS company ✔️ Play a key role in building a data-driven marketing organization ✔️ Work closely with other performance experts to sharpen insights and impa ct ✔️ Career growth opportunities and internal mobility ✔️ Modern offices in 11 European locations ✔️ Fun team events & continuous learning ✔️ Competitive salary with bonus system ✔️ Hybrid working policy What you’ll be doing 1. Google SEA Ownership (A–Z) Own Google Ads from end to end , including budget allocation, keyword research, account structure, ad messaging, and bidding strategies Continuously optimize ad relevance, quality scores, and conversion performance through keyword refinement, messaging improvements, and structural optimization Collaborate closely with marketing and content teams to improve landing pages and conversion paths , ensuring alignment between ads and on-site experience Manage budgets with a strong focus on ROI, efficiency, and scalable growth 2. Paid Performance Analysis & Optimization Analyze paid campaign performance across channels (Google Ads, Meta, and others) to identify what drives results — and what doesn’t Monitor and interpret key funnel and quality metrics such as Leads, MQLs, SQLs, CMPQLs, conversion rates, cost per lead, and junk rates Support experimentation by identifying opportunities for testing, scaling, or stopping campaigns based on data Work closely with internal stakeholders to ensure insights are translated into concrete optimizations and decisions 3. Data-Driven Insights & Decision Support Turn complex performance data into clear, actionable insights and recommendations Contribute to performance dashboards and reporting that support transparency and learning across the team Help build a culture of measurement, accountability, and continuous improvement within marketing Collaborate with other data- and performance-focused profiles to align methodologies and insights Who you are Proven experience managing Google Ads at scale , with clear ownership of performance and budgets Strong analytical background with hands-on experience in campaign performance analysis and funnel metrics Comfortable working with complex datasets and performance indicators to assess campaign quality and impact Naturally data-driven: you rely on numbers and evidence to guide decisions, not gut feeling Able to combine hands-on execution with structured analysis and critical thinking Experience working in a B2B SaaS or performance-driven digital environment is a strong plus Clear communicator who can explain insights to non-technical stakeholders Fluent in English; additional European languages are a pl us Ready to make an impact? ✨ Ready to succeed and make an impact with us? Apply today – we can’t wait to meet you! Efficy is a people-first employer, committed to providing equal opportunities for all candidates. We take pride in the diversity of our team and welcome you—exactly as you are. This includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status. If you're interested in joining us, we encourage you to apply. We can’t wait to meet you! Disclaimer Efficy does not accept unsolicited assistance from search firms for this employment opportunity. Please refrain from making phone calls or sending emails. All résumés submitted by search firms to any Efficy employee via email, the internet, or any other method without a valid written search agreement in place for this position will be considered the sole property of Efficy. No fees will be paid if a candidate is hired as a result of an unsolicited referral or through other means.