Marketing Manager (Fintech/Payments)

Our client is a high-growth fintech company building the next generation of payment infrastructure across Africa. Their mission is to make money movement seamless, inclusive, and scalable across borders. They operate at the intersection of financial innovation and real-world impact, empowering businesses and consumers with tools to thrive in a rapidly digitizing economy. Role Overview We are seeking a hands-on Marketing Manager to own and execute the company’s marketing activity across product launches, social media, content, and public relations. This role is responsible for translating product positioning and complex concepts into clear, consistent, and compelling messaging across all external channels. The Marketing Manager will play a key role in shaping brand perception, supporting product adoption, and ensuring the company presents a cohesive and professional voice to the market. Job Type: Full Time|Permanent Workplace: Onsite Location: Cape Town Eligible to work from home one day per week after successfully completing the three month probation period. Requirements Skills & Experience Bachelor’s degree in Marketing, Communications, or a related field 3-5 years’ experience in a marketing role, ideally within fintech, technology, or high-growth digital environments Proven experience delivering product launches, content marketing, and social media campaigns Strong writing and editing skills with the ability to simplify complex topics Experience managing brand voice and external communications Working knowledge of basic SEO, analytics, and performance tracking tools Comfortable working cross-functionally with product, growth, and leadership teams Key Competencies & Attributes Hands-on, execution-focused, and detail-oriented Strong communication and storytelling skills Highly organised with the ability to manage multiple initiatives simultaneously Data-informed decision-maker with a continuous improvement mindset Collaborative, transparent, and comfortable in fast-paced environments Responsibilities Product & Campaign Marketing Plan and execute product and feature launch campaigns across digital channels Develop clear messaging and positioning to support new product releases Ensure campaigns are delivered on time and aligned with business objectives Content & Social Media Management Manage and grow the company’s social media presence across relevant platforms Own content planning, scheduling, posting, and performance tracking Maintain an active and engaging content calendar aligned with brand priorities Content Strategy & SEO Own the blog and content pipeline, including topic planning, editing, publishing, and basic SEO optimisation Collaborate with internal stakeholders to develop high-quality thought leadership and product content Ensure content is accurate, accessible, and aligned with target audiences Brand, PR & Messaging Ensure consistent brand voice and messaging across all external communications Manage PR activity, including announcements, press releases, and media engagement Support reputation management and brand visibility initiatives Performance Tracking & Optimisation Track and report on campaign and content performance across channels Use data and insights to continuously improve marketing effectiveness Provide regular updates and recommendations to leadership Benefits Mission-Driven Work: The opportunity to work on solving cross-boarder payments in Africa. Connecting us to the world, and the world to us. A startup environment with massive growth: High pace, high growth where your work directly shapes and impacts the company. Competitive Compensation: A salary package that matches your expertise and the market rate.