Legal Content Writer - 1116 - Pretoria, South Africa

About the client: Our client is a full-service digital marketing agency specializing in personal injury law firms. They help law firms grow through SEO, content marketing, web design, and digital campaigns that drive leads, build brand visibility, and comply with Bar Association regulations. About the role: We are seeking a detail-driven Legal Content Writer to support our web content team. You will create informative, engaging, and SEO-optimized legal content that helps law firms reach prospective clients while ensuring accuracy and regulatory compliance. This role balances creativity, SEO knowledge, and editorial integrity across multiple digital channels, using AI tools responsibly to support human expertise. Experience in US legal niche is required. What you’ll be doing: Write, edit, and proof SEO-optimized, EEAT-aligned content for websites, blogs, social media, email campaigns, and other legal advertising assets Use AI tools for content outlining and proofreading, ensuring final outputs are human-reviewed and legally compliant Collaborate with SEO strategists on keyword research, content gaps, and topic planning Translate complex legal topics into clear, accurate, audience-appropriate content Optimize content structure, metadata, internal linking, and calls to action to support search visibility and compliance Who are we looking for? 4+ years of experience writing and editing SEO-optimized digital content, preferably in legal marketing Strong command of AP style and attention to detail in proofreading and editing Skilled in using AI tools responsibly, evaluating and refining outputs Ability to manage multiple projects and deadlines in a fast-paced environment Familiarity with CMS platforms such as WordPress, Wix, or Shopify, and digital marketing tools like ClickUp, Airtable, Hootsuite, Canva, and SEO tools (Google Search Console, SEMrush preferred) Position: Legal Content Writer (Legal) Working Hours: 9 am to 5 pm CST Holidays: US Holidays Salary: USD 1400 - USD 1800 per month Internal Job ID: 1116