Upwork Business Development & Outreach Specialist

Upwork Business Development & Outreach Specialist Location: Lahore Work Setup: Hybrid (Full-Time) Working Hours: 11:00 AM – 7:00 PM (PKT) Experience Required: 6 Months – 2 Years Salary: PKR 70,000 – 90,000 / Month Job Overview We are hiring a Business Development & Outreach Specialist to identify opportunities, craft winning proposals, and secure projects primarily through Upwork. This is a results-oriented role that requires autonomy, strong written communication skills, and a clear understanding of how the Upwork platform works. Key Responsibilities Monitor Upwork daily for job postings that match client ICPs and service offerings Write and submit personalized, high-impact proposals tailored to each job Research prospect companies, contacts, and LinkedIn profiles to strengthen outreach Execute LinkedIn and email follow-ups to nurture warm leads Qualify inbound leads, schedule discovery calls, and hand off to client teams Track outreach activity, conversion rates, and pipeline status in reporting tools Maintain professionalism and consistency in all communications Refine lead generation strategies based on performance data and insights Requirements 6 months – 2 years of experience in lead generation, sales outreach, or client acquisition Hands-on experience with Upwork and understanding of the bidding ecosystem Strong written English with ability to craft compelling, personalized proposals Comfortable using CRM tools to track pipelines and report performance Strong research skills to qualify leads and gather prospect information Self-starter who can manage multiple clients and deadlines independently Share 2-3 Upwork proposal samples in Portfolio section under application form