Content Marketing Lead

At BrightLocal, we make local marketing simple. We give businesses the clarity, confidence, and visibility they need to grow. When our customers succeed, their communities grow with them. About the role We’re looking for a strategic and visionary leader to drive BrightLocal’s content strategy and guide a talented team. You’ll be responsible for ensuring our content delivers measurable impact; inspiring, educating, and empowering marketers and local businesses. You’ll shape and oversee the full content ecosystem - from the BrightLocal Academy to educational guides, campaigns, and thought leadership - ensuring everything we produce is effective, on-brand, and built to perform. This role blends creativity with structure: you’ll set the vision, define the strategy, build the frameworks, and lead the processes that make great, scalable content. What you will do Strategy and leadership Own and evolve a content strategy that supports business goals and strengthens our brand. Turn strategy into clear roadmaps, priorities, and measurable goals. Lead and mentor two Content Managers, plus a wider group of contributors, helping them do their best work. Partner with Leadership, Product, and Customer Success to spot opportunities that drive growth and engagement. Represent content at a senior level, championing its value across the business. Content planning and creation Build and oversee an integrated content calendar across channels. Set clear editorial standards for tone, structure, and storytelling, keeping our voice consistent and human. Guide the creation of content that informs, educates, and converts, from BrightLocal Academy modules to campaigns and customer stories. Make complex topics simple and actionable, so our audience feels confident, not overwhelmed. Optimization and measurement Build a culture of continuous improvement through performance tracking and insight. Ensure content is optimized for search, user experience, and engagement. Adapt strategy as the search landscape evolves. Use analytics to demonstrate the impact and return on investment of content. Governance and process Design clear workflows for briefing, creation, review, and approval. Protect and strengthen BrightLocal’s voice through strong editorial governance and quality control. Innovation and growth Stay ahead of trends in content, AI, and digital marketing. Test new formats and channels to expand our reach and relevance. Look for opportunities to create those small “aha” moments that make our content stick. About you Demonstrable experience in content strategy and leadership within B2B SaaS, tech, or digital marketing. Experience targeting SMBs or marketing agencies is a plus. A proven track record of building and executing content strategies that drive measurable commercial growth. Owned KPIs tied to pipeline, revenue, MRR or ARR, not just traffic and engagement. Led and developed a team of at least two content professionals in an in-house environment. Strong commercial acumen and the confidence to work with senior stakeholders across Product, Sales, and Marketing. Experience navigating significant change, whether algorithm shifts, repositioning, or scaling at different growth stages. Built scalable systems, workflows, and governance processes, not just editorial calendars. Deep understanding of SEO, performance optimisation, and content analytics in a changing search landscape. What We Offer Salary : Dependent on experience Performance-based bonus: Up to 20% of base salary (10% company performance + 10% team performance). Hybrid Working: 2 days a week in our Brighton office for full-time team members. Holiday: 25 days + bank holidays + your birthday off! Duvet days: 3 duvet days per year Healthcare: Vitality Healthcare Learning & Development : £1000 per annum personal learning budget. About BrightLocal Behind every search for a café, dentist, plumber or restaurant is a local business working hard to serve its community. BrightLocal is a leading local SEO platform trusted by thousands of agencies, brands, and businesses worldwide. Our tools help marketers track rankings, manage online reputation, audit performance, and turn complex search data into actionable insight - transforming online visibility into real-world growth. We believe local businesses deserve powerful tools to compete with confidence and strengthen the communities they serve.