Sr. Marketing Manager (FMCG/Retail)

Key Responsibilities Marketing Leadership & Strategy Lead and define the companys marketing strategy across four key pillars: B2B, B2C (retail), e-commerce, and digital platforms (including website) Develop long-term brand positioning and growth strategies aligned with business objectives Drive annual marketing plans, campaign calendars, and strategic initiatives Campaigns, Activations & Promotions Spearhead strategic campaigns, product launches, trade marketing initiatives, and brand activations Oversee events, in-store promotions, and digital campaigns to maximize brand visibility and sales impact Ensure consistent brand messaging across all customer touchpoints P&L & Budget Management Own marketing P&L and manage overall marketing budget allocation Track ROI, campaign effectiveness, and marketing performance metrics Optimize spending to ensure strong return on investment and profitability Analytics & Commercial Performance Leverage data and market insights to drive decision-making and strategic adjustments Monitor sales performance, consumer behavior, and market trends Collaborate closely with Sales and Operations to align marketing initiatives with revenue targets Branding & Planning Strengthen brand equity through consistent messaging and strategic storytelling Lead brand planning processes and ensure cohesive brand identity across channels Guide packaging, creative direction, and product positioning Cross-Functional Collaboration Work closely with Sales (including L&D support for sales enablement initiatives), Trade Marketing, and E-commerce teams Partner with external agencies and vendors for campaign execution Provide leadership and direction to the marketing team Qualifications Bachelors degree in Marketing, Business, or related field (MBA is an advantage) 8+ years of progressive marketing experience in FMCG or F&B Strong background in brand management, retail marketing, and e-commerce Proven experience managing marketing budgets and P&L Highly analytical and data-driven with strong commercial acumen Experience leading large-scale campaigns and activations