Trade Marketing Specialist

Trade Marketing Specialist 📍 Alimos | 🕘 Full-time At Coffee Berry , we are looking for a Trade Marketing Specialist to drive the effective execution of our commercial and in-store marketing strategy across our store network. The role is ideal for professionals with experience in a retail environment who enjoy working in the field, collaborating closely with stores, and delivering initiatives with a tangible impact on sales and overall brand presence. Responsibilities Execute the trade & in-store marketing plan across the store network Coordinate promotional activities, product launches, events, and seasonal activations Ensure proper implementation of brand standards (merchandising, planograms, signage, window displays) Collaborate with Marketing & Operations teams to deliver a unified customer experience Develop and manage in-store and POP materials Conduct regular store visits and collect feedback Manage digital signage and support brand presence on delivery platforms Monitor competition, market trends, and trade marketing expenses Must-have 3+ years of experience in Trade Marketing / Retail Marketing Experience within a store network or franchise environment Comfortable with field work and frequent store visits Strong ability to coordinate multiple initiatives and stakeholders Very good knowledge of MS Office (Excel, PowerPoint) Excellent communication skills (Greek & English) Strong organizational skills, attention to detail, and sense of ownership Team player with a practical, hands-on mindset Nice-to-have Experience with POS systems / Digital Signage / e-shop / loyalty tools Involvement in events, store openings, or in-store activations Strong numerical skills and reporting orientation Experience collaborating with designers or advertising agencies Interest in retail and consumer trends What we offer A role with real impact on brand performance and sales A dynamic environment with strong retail presence Collaboration with cross-functional teams Growth opportunities within a fast-growing Greek brand