Performance Marketing Manager (subscription-based & SaaS )- 26020201

We’re looking for a senior, hands-on D2C performance marketer to be the first marketing hire for our client's subscription-based apps and SaaS products. You’ll own performance marketing end-to-end—from PPC strategy and analytics to budgeting and ROAS optimization—and work directly with the Founder. This is a high-ownership role: you’ll advise on product-market fit, creative strategy, and growth, and eventually build and manage a small team. Products & Market Digital-only subscription products (Apps & SaaS) Pricing: $9.99/month – $120/year Initial market focus: US (experience here is highly preferred) Starting from zero: no traffic, no data Responsibilities Own PPC and performance marketing strategy across primary channels (Meta, TikTok) and secondary channels as needed ( Google ) Full budget ownership and ROAS accountability Build analytics and tracking stack from scratch Advise on creative strategy and design needs Identify hires or external resources necessary for scaling Work with developers and designers to execute campaigns Hands-on execution, with future management of 2–3 team members Requirements Senior-level, hands-on experience in D2C performance marketing Proven track record scaling subscription apps or SaaS Deep expertise in Meta & TikTok Ads Experience building analytics stacks from scratch Comfort owning budgets and results Strong critical thinking: ability to challenge ideas, suggest improvements, and guide product growth Fluent English; US market experience strongly preferred Hands-on mindset; willing to execute campaigns as well as strategize What Success Looks Like (First 3 Months) Identify product-market fit for our apps Scale ad spend responsibly (€2–3k/day on primary channels) with measurable ROAS Advise on creative assets and marketing stack for scalable growth