Retention Manager

Our client is an established international iGaming and sports betting operator expanding rapidly in South Africa. With a newly launched Cape Town hub, they’re hiring senior, commercially driven talent to build high-performance teams in a highly regulated, competitive market. This role exists for one reason: to win and retain South African players. This is not a maintenance role. You won’t inherit old campaigns or follow a preset playbook. You will build, own, and evolve the South African retention strategy with full accountability for engagement, loyalty, and revenue across Sportsbook and Casino. The Opportunity Retention is where profitability is made in iGaming. In this role, you’ll own how players are incentivised, engaged, and retained, working closely with Marketing, Product, Sportsbook, Compliance, and Customer Support to deliver measurable commercial results — compliantly. If you enjoy combining creative campaign thinking with commercial discipline, this is a chance to make a visible impact. What You’ll Own South African retention strategy and promotions roadmap End-to-end bonus & promotions lifecycle (planning → execution → optimisation) Multi-channel retention campaigns across Sportsbook & Casino Customer segmentation, lifecycle and personalisation strategies Performance analysis focused on retention, DAU, and NGR Sportsbook CMS setup, testing, and delivery Cross-functional collaboration to ensure smooth, compliant execution What We’re Looking For Essential Retention / CRM / Promotions experience within iGaming or sports betting Strong understanding of bonus mechanics (free bets, boosts, incentives) Data-driven mindset with hands-on campaign optimisation experience High attention to detail and strong compliance awareness Nice to Have Experience launching retention in a new or regulated market Knowledge of South African betting behaviour Experience mentoring or supporting junior team members Why This Role Stands Out Full ownership, not support Direct impact on revenue and player value Backed by an international operator investing in growth Opportunity to help build a high-performance Cape Town team What’s on Offer Discretionary performance bonus 21 days annual leave Collaborative office culture Long-term progression within a growing international iGaming business If you’re a retention professional looking for ownership, challenge, and real commercial impact, this is a role worth exploring.