Brand Manager at A Growing Perfume Brand based in Calicut

Title - Asst/Brand Manager Location - Calicut, Kerala Compensation - Upto 20 LPA ( depends purely on individuals ) About the employer brand: A bootstrapped Indian perfume brand built from the ground up and scaled to ₹80 Cr+ ARR without external funding, celebrity hype, or legacy backing. Headquartered in Calicut, the brand redefine fragrance for modern Indian consumers through sharp storytelling, a strong retail presence, and digital-first growth. Profitable, founder-led, and execution-driven Strong offline + online traction across India High creative freedom with real business impact A rare chance to build a national brand from the inside, not just manage one slide on a deck This role is for someone who wants ownership, visibility, and acceleration not just a designation. Title - Asst/Brand Manager Reporting Head: Head of Marketing Role Overview As an Assistant/Brand Manager, you will work directly with the leadership team to build, scale, and sharpen the brand across channels. This is a hands-on role that blends creativity with performance, strategy with execution, and brand-building with revenue outcomes. You will play a critical role in driving: - Integrated marketing campaigns - Retail and digital growth - Product launches and consumer experiences - Influencer and partnership ecosystems This role is ideal for candidates who have worked with metro or national-level brands and now want bigger ownership, faster growth, and end-to-end responsibility near a beach city, north of Kerala. Job Description Brand & Campaign Management Develop and execute integrated marketing campaigns across digital, social, influencer, retail, and BTL channels Ensure consistent, witty, and differentiated brand storytelling across all touchpoints Translate brand strategy into clear, executable plans Brand-Led Growth Manage and optimize performance marketing budgets Track and analyze ROI, ROAS, CAC, and conversion metrics Use insights to refine campaigns and improve efficiency Retail & Consumer Experience Drive initiatives that increase retail footfall and in-store engagement Lead new product launches and on-ground brand activations Work closely with retail teams to elevate customer experience Influencer & Partner Ecosystem Build and manage relationships with influencers, creators, and media partners Execute influencer campaigns with a focus on both brand and performance outcomes Collaboration & Execution Work closely with in-house creative, digital, and retail teams Coordinate agencies and external partners when required Own timelines, execution quality, and delivery Job Requirements/Mandatory Skills 4–6 years of experience in brand marketing or retail marketing Background in luxury, lifestyle, beauty, fashion, or FMCG preferred Strong understanding of digital marketing, performance marketing, influencer marketing, and retail activations Proven ability to balance creative thinking with data-backed decision-making Strong communication, project management, and stakeholder coordination skills Comfortable working in a high-ownership, fast-paced, founder-led environment Mandatory Traits ( Non -negotiables ) Willingness to relocate to Calicut, Kerala Prior experience with national or metro-market brands Demonstrated ownership mindset (not execution-only roles) Ability to work on-ground with teams, not remotely manage brand work Comfort working in a bootstrapped, performance-oriented set up Why should you apply for this job? Direct access to founders and decision-makers Real P&L and brand ownership, not narrow silos Faster growth curve than most metro brand roles Opportunity to shape a national fragrance brand at scale Lower cost of living with higher quality of life compared to metr os About WinnerBrands At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/ Registration implies consent to our privacy policies Thanks, WinnerBrands Team