Senior Media Buyer

JOB DETAILS Job Title: Senior Media Buyer Location: Remote Work Shift : South California (PST) Working Hours : Full-time; 40 hours per week Job Description: We are seeking a results-driven Senior Media Buyer to own, manage, and scale our Meta (Facebook & Instagram) advertising efforts. This role focuses on paid media strategy, execution, and optimization, while working closely with the founder/strategist and internal creative team to test, iterate, and scale high-performing ad campaigns. The ideal candidate has a strong performance marketing mindset, understands what makes ads convert in e-commerce and DTC environments, and can confidently translate creative concepts into scalable paid media results using data-driven decision-making. Key Responsibilities: Paid Media Strategy & Campaign Management Plan, execute, manage, and optimize Meta ad campaigns across Facebook and Instagram Monitor performance metrics and proactively adjust targeting, creatives, bidding, and budgets Scale ad spend once winning creatives, audiences, and funnels are identified Build and maintain structured testing frameworks for hooks, formats, audiences, and messaging Creative Collaboration & Direction Provide clear creative direction and feedback to internal creatives based on ad performance Partner with the creative team to refine ad concepts that align with paid media objectives Ensure creative assets are optimized for Meta placements and performance goals Optimization, Reporting & Collaboration Analyze campaign performance using paid ads analytics tools Optimize campaigns based on CTR, CPA, ROAS, and engagement data Collaborate with the founder/strategist on campaign direction, testing priorities, and scaling plans Share insights, learnings, and recommendations backed by performance data Qualifications: Proven hands-on experience managing and scaling campaigns in Meta Ads Manager Strong understanding of performance drivers in Meta-first paid social advertising Experience working closely with creative teams to optimize paid ads performance Strong analytical skills with the ability to turn data into actionable optimizations Comfortable operating in a fast-paced, test-and-learn environment E-commerce / Direct-to-Consumer (DTC) experience is strongly preferred Experience running paid ads for product-focused brands Print industry experience is a plus, but not required