Performance Marketing Manager (Onsite, Lahore, PKR Salary)

Requirements: Bachelors or Masters degree in Marketing, Business Administration, or a related field 7+ years of experience in performance marketing, with proven leadership in multi-brand, high-scale digital environments Demonstrated success in managing large-scale, multi-channel campaigns with measurable ROI and sustainable growth impact Strong hands-on expertise with Google Analytics (GA4), Google Tag Manager, HubSpot, Power BI / Looker Studio, and attribution tools Deep understanding of key digital metrics, including CTR, CPA, CAC, ROAS, LTV, funnel conversion, and customer retention Experience within growth-oriented, digital-first, platform-led, or PropTech-style businesses is strongly preferred Prior experience working in or with MNCs, with exposure to global marketing standards, structured processes, governance, and cross-regional stakeholders, is a strong plus Proven capability in team leadership, strategic planning, and data-driven decision-making Ability to translate complex business objectives into actionable, insight-led performance marketing strategies Responsibilities: Develop and own the performance marketing strategy across all digital channels, including Google Ads, Meta, LinkedIn, affiliates, and retargeting platforms Lead, mentor, and scale a team of performance specialists to deliver ROI-driven campaigns focused on lead generation and CAC/LTV optimization Manage marketing budgets, forecast spend, and ensure efficient allocation of investment across channels Design, implement, and continuously improve conversion tracking, attribution models, and CRO strategies across lead funnels Build and maintain robust reporting frameworks to track channel performance, ROI, and growth trends for leadership visibility Partner closely with senior leadership, product, and sales teams to align performance initiatives with revenue goals and launch priorities Drive innovation through adoption of advanced marketing tools, automation, AI-driven bidding strategies, and audience segmentation models Stay ahead of global digital marketing trends, platform updates, and emerging growth practices to maintain competitive advantage