Marketing & Business Development Analyst

Job Description Our client, a top regional law firm , is seeking a Marketing & Business Development Analyst to join its Marketing Department in New Jersey. This role reports directly to the Chief Marketing & Business Development Officer and partners closely with attorneys, practice groups, and firm leadership to support growth initiatives through market intelligence, analytics, and strategic execution. Key Responsibilities Conduct market research, competitive intelligence, and opportunity analysis to support practice group and industry team strategies. Prepare detailed intelligence reports on clients, prospects, industries, and market trends to inform business development efforts. Track and report on key legal market, industry, and competitor trends. Support marketing and business development initiatives with data-driven insights using internal and external research tools. Lead data input and quality control for the firms CRM and experience databases; develop and maintain systematic processes for accurate matter and experience reporting. Maintain and enhance experience databases and internal resources to support efficient pitch and proposal development. Assist in coordinating and preparing RFP responses, proposals, and presentations aligned with firm positioning and practice priorities. Collaborate with marketing team members to refine pitch materials and improve processes for greater efficiency and impact. Track, analyze, and report on pitch and proposal outcomes to identify trends and improvement opportunities. Develop and update marketing collateral to promote the firm and its practices, ensuring consistency with brand standards. Prepare high-quality submissions for legal rankings and awards, coordinating with external PR agencies as needed. Work directly with attorneys and practice group leaders to execute business development initiatives. Provide proactive recommendations for new business opportunities and targeted outreach strategies based on research and analytics. Leverage the firm's CRM system to track relationships, outreach, and engagement activity. Provide coverage during peak periods or team absences to ensure continuity and timely delivery. Qualifications & Requirements Bachelor's degree with 3–5 years of experience in marketing, business development, research, or analytics. Prior experience in a professional services environment (law firm, accounting, or consulting) REQUIRED . Strong organizational, administrative, and interpersonal skills. Excellent writing, proofreading, and editing abilities. Ability to work independently and collaboratively in a fast-paced environment. Proficiency in Microsoft Office, particularly Excel and PowerPoint . Familiarity with Nexl, Foundations, Bloomberg Law, and Dunn & Bradstreet is a plus. Willingness to travel between offices on occasion.