Product and Marketing Head - Telco Industry

Job Title: Head of Product & Marketing Reports To: Chief of Business About our Client Our client is a well-established organization within Indonesias Telco industry , with a strong focus on delivering connectivity and digital solutions that support everyday needs across diverse customer segments. The company operates at national scale and maintains a solid reputation for operational reliability and consistent service quality Job Purpose To lead and define the end-to-end product, partnership, and brand strategy for the Business within the Telco industry. This role ensures sustainable market growth, portfolio profitability, and customer value realization through integrated marketing, go-to-market alignment, and data-driven decision-making. Key Responsibilities Product Portfolio & Lifecycle Management Lead strategic planning and execution of the Business product portfolio, including lifecycle management, pricing, and market positioning. Drive market share expansion, revenue growth, and portfolio profitability for Fixed Broadband products. Marketing & Brand Strategy Develop and execute integrated marketing and brand strategies to strengthen brand equity, customer acquisition, and retention. Ensure consistent brand messaging across all customer touchpoints and campaigns. Strategic Partnerships & Ecosystem Development Identify, develop, and manage strategic partnerships to enhance product value propositions and ecosystem integration. Drive co-marketing and bundled offerings with ecosystem partners. Go-to-Market Alignment Ensure strong alignment with Sales and Channel teams to deliver effective go-to-market execution and consistent customer experience. Support product launches, promotional campaigns, and GTM initiatives across all channels. Performance Analytics & Optimization Enhance business performance through analytics, market insights, and competitive benchmarking. Optimize marketing investments and portfolio outcomes based on performance metrics and ROI analysis. Job Requirements Bachelors degree in Marketing, Business, Engineering, or a related field (required) Minimum 10 years of experience in product management, marketing, or business development within the Telco industry Strong exposure to Fixed Broadband / FTTH products is highly preferred Proven capability in driving portfolio growth, brand leadership, and go-to-market success